Boost Juice
Boost Juice Bars Australia
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About_Boost - About Janine
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Janine (or J as we like to call her) began her diverse working career at 16 years old as a media assistant for McCann Erickson Media advertising agency. Like a lot of young Aussies, she had a strong desire for travel and adventure which enticed her to the USA as a camp leader with the ‘Camp America’ program, dealing with handicapped children from the San Francisco girl scouts.
From there J continued her travels to Europe where she landed a job as the lead stewardess on David Bowie’s yacht (party boat). “Really I was just a glorified waitress on a big boat cruising around exotic locations with famous people like Robin Williams, Mick Jagger and Princess Margaret.” Was it just sex, drugs and rock n’ roll, we ask? “no, but I did have a peak at David Bowie when he was sunbathing naked”.
After returning home, J worked in Village Cinemas where she ran the busiest and most profitable movie theatre in Australia. After proving her keen business skills, she was quickly promoted to Senior Manager for Asia and was relocated to Singapore. Her main focus was the cinema in Bishan, which was one of the busiest cinemas in the world!
She then came back once again to Australia, where she worked for United International Pictures as Marketing Manager and Senior Publicist. J successfully promoted and marketed movies such as Apollo 12, the Star Trek series, Babe, Twister and Casper, just to name a few.
After the birth of her third child, J wanted to start her own business. After nine months of research and negotiations, the first Boost Juice Bar was born in May 2000.
The rest.... is history!
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